OWM key visual

Your idea,
becomes the design.

AI turns your photographs and words into fashion designs. Get selected at a contest, get paid, become the designer.

See plans
Six Echo characters in distinct styles

Free 1 / Basic 1 / Pro up to 3 slots

ECHOES

A second self that wears your taste.

An Echo studies the pieces you save, the looks you vibe, and the designs you publish. Then it shows up wearing tomorrow's outfit.

  • StyleDNA

    Your saved, vibed and published designs distill into the silhouettes, colours and textures of your Echo's eye.

  • Multiple slots

    Pro gives you up to three Echoes. Switch between moods, personas, or seasons freely.

  • Today's look

    Dress your Echo and the moment becomes a still image, a lookbook, or a short film.

STUDIO

One look. One book. One movie.

The same character in three forms — still image, lookbook, short film.

Echo Look screenshot

Echo Look

Dress a design onto your Echo.

Tap 'Dress your Echo' on any design detail. OWM merges design + Echo and returns a 9:16 portrait.

Lookbook screenshot

Lookbook

Pro

Three to five looks, one book.

Sequence multiple looks of the same Echo into a curated collection — by season, mood, or story.

Movie screenshot

Movie

Pro

Add motion to the moment.

Turn a favourite look into a short film. The model walks, the fabric breathes.

CREATE

Six ways in.

Photograph, brief, spec, remix, collab. Different entry points; the result lands as a Design.

SNAP screenshot

SNAP

One frame, one piece.

The AI reads the light, place and mood from a single photo and turns it into a design. The fastest way in.

FUSION screenshot

FUSION

Two moments, one piece.

The shot you just took and the reference you saved — the AI fuses them into one cohesive piece.

EDITORIAL screenshot

EDITORIAL

Brief in words.

Write the world you want to see. The AI translates the brief into an editorial-grade design.

COMPOSER screenshot

COMPOSER

Spec it, build it.

Silhouette, colour, fabric, motif — set the parameters and assemble the piece from a blueprint.

REMIX screenshot

REMIX

Translate an existing piece.

Start from a saved design or something on the public feed, translate it into another voice.

COLLAB screenshot

COLLAB

Make something together.

Start from a mutual follower's published work and co-create. Credit is shared by default.

REFINE

Done is never final.

Run another pass on any generated piece. Iterative beats one-shot, every time.

SOCIAL

Discover. React.

Stories at the top of HOME. A dedicated Echoes tab inside DISCOVER. A reaction surface with feeling, not just a heart.

Polymorphic stories bar on HOME

Stories

Designs, Looks and Movies on the same daily story bar — the day's pieces from the creators you follow.

DISCOVER Echoes tab

DISCOVER

Trending designs alongside a dedicated Echoes tab. See who is dressing whose Echo, how, and in what mood.

VIBE picker

VIBE

Not just a heart. Tap and seven floating orbs appear — pick the feeling that fits.

EVENTS

Selected means paid.

Themed contests — hosted by OWM or by partner brands. Submit a Design or an Echo Look. Selected pieces are bought into the collection.

  • Design or Echo Look

    Any creation mode counts, and so do the Echo Looks you produce from them. Multiple entries per person.

  • Selected → paid

    Each contest declares its quota and rate up front. Selection triggers a direct bank transfer.

  • Transparent record

    Selection is logged and winning pieces live on a permalink. The fact that you were picked is unrewriteable.

OWM First Light contest detail

OWM #1: First Light

Make your morning into one outfit.

A single question — "your morning" — one interpretation per piece. Five works will be selected. OWM buys each at ¥5,000 and adds it to the permanent collection.

TRUST

Every piece carries its provenance.

Who made it, from what, when. A tamper-resistant record under every OWM design.

Aether Seal

A cryptographic provenance chain for every piece. AI-generation and its lineage are recorded immutably.

Watermark + HD download

Shares are always watermarked. Pro unlocks a clean high-resolution download.

AI moderation

Inappropriate content is filtered upstream of generation. Reporting works on every content kind.

Creator control

Public or private, COLLAB on or off, blocks, re-use rules — every gate is yours to set.

PRICING

Start small.

Free with one Echo. Move up when you want more.

Free

¥0

Try one Echo, daily.

  • 1 Echo slot
  • 20 generations / month
  • Watermarked share
  • Up to 1 contest entry / month
  • DISCOVER, Stories, VIBE — all of it
Get started — free

Basic

¥1,200/ month

Start using it for real.

  • 1 Echo slot
  • 50 generations / month
  • Watermark-free download
  • Unlimited REFINE
  • Unlimited contest entries
Start Basic

Pro

Most popular
¥2,500/ month

Full Studio access.

  • Up to 3 Echo slots
  • 100 generations / month
  • 3 Echo Movies / month (8s animated Echoes)
  • Echo Lookbook (composite of multiple Echoes)
  • Priority generation queue
  • Unlimited REFINE
  • Watermark-free HD download
  • Unlimited contest entries
  • Marketplace boost
Go Pro

All prices include tax. Subscriptions start via in-app purchase.

FOR BUSINESS

Accelerate your brand's design instinct.

OWM for Business — a separate service that retargets OWM's generative core for fashion brands. Brand DNA, multi-canvas, team approvals, proposal-quality concept output.

  • Train the AI on your brand DNA, palette and motifs
  • Team-wide co-edit and review/approval workflow
  • High-res export, Drive sync, audit log
  • Composition + colour + typography canvas for proposals
Visit Business site

Custom contract. Inquiry-based.

FAQ

Things you might want to know.

A handful of questions from people just before they start.

A fashion platform where AI turns your photographs and words into designs. Pieces selected at contests — run by OWM or by partner brands — are bought directly, opening a path where anyone can become a designer. Generated designs can also be dressed onto your Echo and shared as Looks, Lookbooks or short films.

Other questions: support@open-wardrobe-market.com

Get started.

OWM grows with your Echo.

OWM | AI Fashion Design Platform